Event Equipment Hire

Website Redesign, Development & SEO

Company: Event Equipment HireIndustry: Events IndustryCategory: Design | Development | SEO

Project Overview

Event Equipment Hire is a UK-based specialist supplying mobile stages, trailer stages, festival stages and grandstands for major public and private events. As the business continued to grow and win higher-profile contracts, their online presence no longer reflected the scale or professionalism of the company.

They approached us to design and build a new website that matched their reputation, and supported future growth.

The Challenge

Event Equipment Hire were operating on a simple Wix website that had served them in their early years. However, the business had outgrown it.

They had recently undergone a full rebrand, elevating their identity and positioning in the market. The existing website:

•No longer represented the quality or scale of the business
•Lacked structure for detailed equipment specifications
•Didn't properly support SEO growth
•Was limited by platform constraints
•Didn't provide an efficient quote process

They needed a website that felt established, confident and capable, without losing the vibrant, energetic feel that reflects the events industry.

Our Approach

Before design began, we stepped back and looked at the bigger picture.

Event Equipment Hire had outgrown their existing Wix website — not just visually, but structurally. The business had matured, the brand had evolved, and the level at which they were operating was no longer reflected online.

Our focus was not simply to "build a new website", but to realign their digital presence with the scale and professionalism of the business.

We concentrated on three key areas:

•Elevating brand perception to reflect their position in the events industry
•Structuring services clearly to improve usability and SEO performance
•Redesigning the enquiry journey to improve lead quality and efficiency

We reviewed how customers search for services like Stage Hire and Grandstand Hire, mapped out a clearer service hierarchy, and identified opportunities to create dedicated ranking pages rather than relying on a single generic layout.

Only once the structure, search intent and user journey were clearly defined did we move into design and development.

The Solution

With the strategy agreed, we delivered the project across three key areas: bespoke design, WordPress development and SEO foundation.

Bespoke Figma Design

We created a fully bespoke Figma design from scratch, not a template.

The site needed to feel energetic and visually aligned with the live events industry, while still presenting detailed technical specifications in a clean and structured way. Balancing visual impact with clarity was essential.

Each core service, including Stage Hire, Grandstand Hire and Event Transport, was carefully structured to:

•Clearly explain the offering
•Showcase high-impact imagery
•Present technical specifications logically
•Support targeted SEO visibility
•Encourage strong enquiry intent

Once approved, the design transitioned seamlessly into development.

WordPress Development

The website was developed in WordPress to provide flexibility, scalability and long-term control.

The build focused on performance and structure, ensuring the site was lightweight, responsive and technically sound.

Key features included:

•Fully responsive build across all devices
•Lightweight framework optimised for speed
•SEO-ready technical structure
•Dedicated, structured service pages
•Integrated quote form

The quote form was enhanced with Google Maps integration, allowing customers to easily provide event location details. This improved enquiry quality and reduced unnecessary back-and-forth during the quoting process.

SEO Foundation

The previous Wix platform limited long-term organic growth.

The new website was structured from the ground up to support sustainable SEO performance, including:

•Targeting high-intent service keywords
•Separating core services into dedicated ranking pages
•Optimising metadata and on-page hierarchy
•Strengthening internal linking
•Improving overall technical SEO performance

This created a scalable platform designed to support ongoing visibility and growth.

The Outcome

The new website now reflects the true scale and professionalism of Event Equipment Hire.

What was once a simple Wix site has been replaced with a structured, scalable platform built to support a growing events business. The brand presence feels confident, established and aligned with the level at which the company operates.

Beyond aesthetics, the improvements are practical and measurable.

The new structure:

•Clearly separates core services, supporting stronger search visibility
•Makes complex technical specifications easier to understand
•Improves enquiry quality through a clearer, more structured quote journey
•Provides a fast, lightweight user experience across devices
•Creates a foundation for long-term SEO growth

Internally, the business benefits from a more efficient enquiry process, better location data through the integrated map functionality, and a website that can evolve as new equipment or services are introduced.

Most importantly, the site is no longer something they have outgrown, it is built to grow with them.