Kazooieloki

SEO Strategy & Venue Visibility Growth

Company: KazooielokiIndustry: Wedding PhotographersCategory: SEO

Project Overview

Kazooieloki are a multi-award-winning wedding photography duo based in Lincolnshire. While their work and reputation were strong, the opportunity lay in improving search visibility for specific venues and geographical areas.

The objective was clear: increase rankings for high-intent venue-based search terms and strengthen visibility across key wedding locations.

Rather than rebuilding the website, this project focused on improving how search engines understand and prioritise their content.

The Challenge

Wedding photography is highly competitive, particularly when targeting specific venues and regional search terms.

Kazooieloki needed to:

•Improve rankings for individual venue searches
•Strengthen visibility across key Lincolnshire locations
•Compete with photographers targeting the same venues
•Send clearer intent signals to Google

While the core website was performing well, it wasn't fully structured to maximise geographical and venue-based search opportunities.

The challenge was not to redesign, but to refine.

Our Approach

We implemented a structured on-site SEO strategy focused on relevance, authority and internal linking.

The approach centred around:

•Creating and optimising dedicated venue landing pages
•Strengthening internal linking between venue, location and core service pages
•Aligning page content with specific venue-based search intent
•Supporting growth through consistent blog content

Internal linking played a crucial role. By strategically connecting venue pages back to broader Lincolnshire wedding photography pages, we strengthened topical relevance and improved crawl pathways.

Alongside this, ongoing blog posting helped build authority and freshness signals, supporting long-term visibility.

The Solution

The solution was focused, intentional on-site SEO.

This included:

•Optimising existing venue landing pages
•Refining headings, metadata and keyword targeting
•Improving content depth and structure
•Strengthening internal link architecture
•Publishing supporting blog content to reinforce geographic relevance

Rather than chasing shortcuts, the focus was on sending clearer, stronger signals to search engines through structure and consistency.

The Outcome

Kazooieloki has seen improved rankings across targeted venue pages and key geographical search terms.

Visibility for specific venues has strengthened, helping capture high-intent couples searching for photographers familiar with their chosen location.

Importantly, this is an ongoing partnership. SEO is not a one-time fix, it requires refinement, monitoring and continued optimisation.