Spacemaker

Website Redesign & SEO-Led Development

Company: Spacemaker Modular & Portable BuildingsIndustry: Modular & Portable Building ManufacturingCategory: Design | Development | SEO

Project Overview

Spacemaker Modular & Portable Buildings specialise in supplying modular buildings, portable cabins and container-based solutions across the UK.

Their previous website was dated, difficult to navigate and not structured to capture high-intent search traffic. The objective was clear: redesign the site and build dedicated landing pages targeting the specific search terms that drive commercial enquiries.

This was not just a visual refresh, it was about creating a website designed to rank.

The Challenge

The existing website did not accurately showcase the scale or range of buildings Spacemaker provides.

Key issues included:

•An outdated design that weakened brand perception
•No clear structure around high-value service categories
•Limited search visibility for key commercial terms
•Generic pages that did not match search intent
•Missed opportunities to capture location-based enquiries

The business operates in a competitive sector where customers search very specifically, for example, "modular classrooms", "portable office buildings" or "anti-vandal cabins".

The old site simply wasn't structured to compete.

Our Approach

Rather than redesigning the site purely from a visual standpoint, we approached this as an SEO-led rebuild.

We began by identifying high-intent, commercially valuable search terms across their product range. Each service was mapped against search demand and user intent.

Our approach focused on:

•Creating dedicated landing pages for high-volume service keywords
•Structuring the website around how customers actually search
•Improving on-page hierarchy and internal linking
•Strengthening technical SEO foundations
•Ensuring the site could scale as new building types are introduced

The goal was simple: build a WordPress website designed to rank, not just exist.

The Solution

We developed a fully responsive WordPress website structured around high-intent service categories.

Rather than grouping services into broad, generic pages, we created dedicated landing pages for key product types, allowing the site to compete directly for valuable search terms.

The new build included:

•Clear service segmentation aligned with search intent
•SEO-optimised page structures
•Improved metadata and heading hierarchy
•Internal linking to strengthen topical relevance
•A lightweight framework for performance and crawlability
•Clear enquiry pathways to support lead generation

The design was modernised to reflect the professionalism of the business, while keeping the focus on clarity, usability and conversion.

This was a commercially driven rebuild, not just a cosmetic refresh.

The Outcome

The result is a website that actively supports growth.

Spacemaker now has:

•Dedicated landing pages targeting high-intent search terms
•Stronger visibility for core product categories
•A clearer representation of the buildings and solutions they provide
•Improved user journey from search to enquiry
•A scalable structure ready for ongoing SEO expansion

The business now benefits from a digital platform built around search demand, not assumptions.