Phrive
Services · Branding

An identity that survives contact with a website.

Your brand is what people think of when they hear your name. We build identities that hold up wherever they're used, from the side of a van to a Google search result.

Talk about your brand

What we mean by branding

A logo and a colour palette are part of a brand, but the bigger part is how people feel about your business.

It comes down to being clear about who you are, what you stand for and why someone should pick you over the alternative.

Your logo, typefaces, colours, tone of voice and the way you describe what you do should all work together. When they do, the business comes across as consistent and easy to trust.

Good branding gives people confidence in you without having to shout about it.

How the work runs

4 stages, brief to launch.

01

Discovery and direction

We start by getting to know the business: where you are now, where you want to go and how people see you at the moment.

We look at your market, competitors and customers, and most importantly we pin down your positioning, because design without that direction is guesswork.

Everything else is built on this stage.

02

Positioning and brand framework

Next we work out what sits behind the brand: your messaging, tone of voice, values and personality.

The aim is to answer three questions clearly. What do you stand for? Who are you for? Why should someone choose you?

Once those answers are clear, staying consistent gets much easier.

03

Visual identity

With the strategy agreed, we design the visual side: the logo, typefaces, colour palette and supporting elements.

Every choice ties back to the positioning work, so nothing is there purely for decoration.

You end up with a brand that looks like it belongs together and will last.

04

Guidelines and rollout

Finally, we document the brand clearly so you, and anyone you work with, can use it consistently.

If you'd like us to, we'll help roll it out across your website, marketing and social channels, so it works in practice as well as on paper.

Where it has worked.

Straight answers

The questions people ask us.

Not every business needs a complete overhaul.

Sometimes a refresh is enough: refining the logo, tightening up the messaging and making everything more consistent, without changing the foundations.

A full rebrand usually makes sense when:

• Your positioning has changed

• You're targeting a new audience

• The business has outgrown its identity

• Your brand no longer reflects the level you work at

We'll help you work out which you need before recommending anything. There's no point redesigning for the sake of it.

Most branding projects take 4 to 8 weeks, depending on the scope.

That includes discovery, positioning, the visual identity and the brand guidelines. We give the strategy work the time it needs, because that's what makes the finished brand feel right and last.

You'll be involved throughout, so decisions are made together rather than handed to you.

It depends on how much you need and how involved the work is.

A focused brand refresh, covering the logo and core guidelines, typically costs £2,000 to £5,000.

A full rebrand, including strategy, positioning and a complete identity system, usually ranges from £5,000 to £15,000 or more.

We scope every project carefully, so you know exactly what you're paying for and why.

Got a brief, a problem,
or a hunch?

Send it over. You will get straight thinking, a ballpark and a clear next step, not a sixteen-page proposal.

Talk about your brand