Spacemaker Modular & Portable Buildings
Ten years of websites, SEO and hosting for a Hull manufacturer of modular and portable buildings.
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Services · Google Ads
Every pound of spend answers to revenue.
Paid search works when your ad is in front of the right person at the moment they're ready to buy, and you know exactly what each pound brought back.
Talk about paid searchPaid search, run carefully
Google Ads can put you in front of customers the same day. Without a clear structure, it can also get through a budget just as quickly.
We build campaigns around searches that show buying intent, with proper tracking and firm control over costs.
Keywords, bids, ad copy and landing pages are all set up to win you more enquiries for the same money.
You can see what each lead costs and what it's bringing in.
Controlled spend
Budget goes on the searches most likely to turn into work.
Clear cost per lead
Proper tracking, so you know what each enquiry costs.
Regular improvement
Campaigns reviewed and adjusted based on real results.
How the work runs
3 stages, brief to launch.
01
Strategy and targets
We start with the numbers: what a customer is worth to you, your margins and what you can afford to pay for a lead.
Then we choose keywords with real buying intent and build the campaigns around profit rather than clicks.
02
Build and testing
Campaigns are split into tight groups of keywords, each with an ad and a landing page that match.
Ad copy is written around what people searched for, and we test different versions to see which works best.
03
Optimising and scaling
Once there's enough data, we adjust bids, budgets, negative keywords and targeting to bring the cost per lead down.
When a campaign is clearly profitable, we raise the spend gradually so results stay steady.
Where it has worked.
Straight answers
The questions people ask us.
There's no fixed minimum, but campaigns need enough data to improve.
For most businesses that means a budget that buys at least 100 to 200 targeted clicks a month.
We'll suggest a realistic figure based on your market, your competitors and what a new customer is worth to you.
Your ads can appear as soon as the campaigns go live.
Getting them working efficiently takes a little longer. Most accounts settle within the first 2 to 4 weeks, as we learn from the data and refine the targeting, bids and ads.
We agree cost per lead targets before any money is spent, and track every enquiry back to the ad that produced it.
Keyword choice, negative keywords, bids and landing pages are all managed to keep costs down and returns up. If a campaign isn't earning its keep, we'll tell you.
From the blog
Useful reading.
Based in Hull or East Yorkshire?
Google Ads in HullGot a brief, a problem,
or a hunch?
Send it over. You will get straight thinking, a ballpark and a clear next step, not a sixteen-page proposal.
Talk about paid search