Phrive
Work / Roof and driveway cleaning, Lincolnshire

The Moss Man

A bespoke website built from a signed-off prototype, then SEO, Google Ads and ongoing care for a Lincolnshire roof and driveway cleaning company.

DesignDevelopmentSEOGoogle Ads
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The Moss Man

Where The Moss Man started.

The Moss Man cleans roofs, driveways and patios for homeowners and businesses across Lincolnshire, and has built up a long list of five-star Google reviews along the way.

The business had outgrown its old website. It needed a site that looked as professional as the work, put those reviews front and centre, and gave the team a proper foundation to grow from.

The work.

We designed and built a bespoke website from scratch, prototyping the full design first and only starting development once it was signed off. Since launch we've looked after the whole online side of the business: maintenance, SEO and Google Ads.

Rather than start from a template, we prototyped the whole site first, so The Moss Man could see exactly how it would look and work before any code was written. Once the design was signed off, we moved on to the custom build.

The reviews were too good to bury, so we connected the site directly to Google's reviews API. There's no third-party plugin in the middle: the latest reviews come straight from their Google Business Profile and appear on the site automatically.

With that foundation in place, we now manage the website, SEO and Google Ads together, all aimed at more enquiries and a clear return on what the business spends. We're also starting to look at the day-to-day operations, to see where automation can take repetitive jobs off the team.

PrototypingWeb designBespoke developmentGoogle Reviews integrationSEOGoogle AdsWebsite maintenance

More work.

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